IZO™ Cloud Platform for Kubernetes® Solutions
Project Type
Explainer video
Client
Tata Communications
Service
Style Guide, Illustration, Motion Graphics
Project brief
Synchronise digital infrastructure orchestration with an enterprise-grade platform built for ever-evolving and agile application deployment, with fully managed services across the board that accelerate your modernization journey with Kubernetes.
Eliminate complexity
with a fully managed, integrated SLA-driven service that makes everything simple.
Become infrastructure agnostic
Become infrastructure agnostic
offering cloud-native services in a highly scalable, portable, pay-as-you-go model.
Ease of management
with multi-cloud management capabilities and end-to-end infrastructure and cluster management.
Style frame
Responsible for planning, guidance(to the creative team) & executing the project from start to finish.
Art directing the project, developing the design theme, Illustrations & Animation style.
Client brief
The client wants this video to be instructive, minimal, and easy to understand while conveying the product's core value.
Design process
We decided to go with illustrations along with stock footage for the overall video. To showcase Kubernetes' unique solutions for the cloud platform, I think this is the perfect way to present all the complex features in a creative yet simple manner.
We followed color guidelines from Tata Communications and used Getty Images for all of our footage.
For animation, we kept it simple and let the graphics handle the hard work.
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Creative slides
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Conclusion
We created our first draft in two weeks and will finalize it with some additional shots and changes in the upcoming week.
We learned many new techniques and styles to make this possible in such a short time period. We used Illustrator and Photoshop for all illustrations and graphics and After Effects for motion.
