Digital Ecosystem Enabler
Project Type
Explainer video
Client
Tata Communications
Service
Style Guide, Illustration, Motion Graphics
Project brief
This video is part of the 'Smart Cloud' awareness campaign. In this story, the client wants to show the journey of building cloud infrastructure, its use cases, and its impact on revolutionizing modern digital media. They want an easy narrative with minimal visuals for the overall look
Style frame
Responsible for planning, guidance(to the creative team) & executing the project from start to finish.
Art directing the project, developing the style frames, Illustrations & Animation style.
Design process
For the visual style, I took inspiration from various monochrome styles, adding some additional colors for highlights.
We decided that a 2D illustrative style would be well-suited for the storytelling. We maintained a blue tone for most of the elements, using highlights for certain features. I kept the illustrations simple and flat with a clean composition
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Creative slides
Conclusion
We took one week to complete all the illustrations and one week to create the first draft for the animation. Finally, with additional feedback and improvements, we closed the project in three weeks
It took one month to finalize the whole video alongside its other marketing assets. We created our first draft in two weeks and will finalize it with some additional shots and changes in the upcoming week.
