Hackathon Promotional Event video
Project Type
Event promotional video
Client
FirstSource
Service
Style Guide, Illustration, Motion Graphics
Project brief
Hackathon 1.0, launched by Firstsource, is a time-bound collaborative event aimed at harnessing the collective creative intelligence of Firstsourcers. This initiative promotes an innovation-driven mindset and culture, delivering substantial benefits to the clients.
More than 500 team leaders from across the globe participated, fostering creativity, collaborating with peers, and developing viable prototypes. The top three teams have progressed to the final round.
Responsible for planning, guidance(to the creative team) & executing the project from start to finish.
Art directing the project, developing the design theme, Illustrations & Animation style.
Client brief
The client wants this video to be quirky, minimal, and easy to understand while embodying their core values with a distinct tonality. They want to convey their message in a simple & easy way.
Design process
For this project, I used Firstsource's orange as the primary hue, complemented by a light grey as the secondary tint.
To give it a unique and quirky feel, I artfully blended stock images with abstract shapes and doodles. I followed the 60-30-10 color rule to preserve a sleek, minimalistic look.
I applied the Posterize Video Effect to the animation, giving it an edgy, playful vibe. I used 'Paper Cutout Style' animations for all human characters to achieve the quirky vibe.
Conclusion
We have a strict deadline for this project, as Firstsource has planned this event to happen in one month
We created our first draft in two weeks and will finalize it with some additional shots and changes in the upcoming week.
We learned many new techniques and styles to make this possible in such a short time period. We used Illustrator and Photoshop for all illustrations and graphics and After Effects for motion.
Checkout other work
Creative slides
